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Top Tips on Website Design

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The demand for quality websites to effectively reach a target audience has never been greater. Therefore, knowing how to make a website appealing and understanding the intricacies of their construction has never been more important. A few recent articles illustrate the growing significance of web design.

Website Design 101

Designing a webpage is often approached in much the same way one would design a layout in a normal, printed design. The proper use of space, fonts, colours and the most easy-to-navigate layout must be used. The main difference between the two is that opposed to graphic designers, constructing a webpage requires a basic knowledge of coding that is known as HTML. In essence, this is the "language" that the software will interpret as visual and textual displays once the page is created. The language of HTML can be learned through various online courses, or instead there are a number of pre-existing templates for those who possess a do-it-yourself mentality but do not have the time or inclination to learn proper programming.

Either way, the basic mantra when constructing a site is to make the layout as agreeable as possible to the visitor and provide text that is engaging and will provide exposure to search engines. So, let us next take a look at some key tips and tricks to develop a page that works well.

Some Basic Design Considerations

One of the best ways to begin building a webpage from the ground-up is to first write up a visual "family tree" of pages with arrows or flow charts indicating links to different parts of the site or to external resources. This will help to organize the internal architecture before beginning the online process itself.

Some of the most appealing pages are those that achieve a visual consistency. Utilize the same color schemes, navigation bars, physical layout and flavour of text. As more than one designer may be employed during the building phase, this is critical to help all of the associated pages appear unified as opposed to conglomerated from different sources.

Aim to build a rich set of relevant links within the pages. There should be a hyperlink to the homepage in the same location on other pages as well as HTML links within the text. This is a great way to keep a reader's attention as well as to help direct him or her to different areas that may resonate more with a particular interest.

Engage the reader visitor whenever possible. Although many believe that this is merely text-oriented, other amenities such as forums, the ability to respond to blog posts and real-time contact information as all recommended. Never forget that modern webpages cater to search engines as opposed to humans.

Static websites will do little to keep a visitor interested for very long. Centralize all of the pages around the theme of excitement and fluidity. As great way to accomplish this is to incorporate flash presentations, YouTube videos or social media links throughout the overall template.

Finally, attempt to learn the basics of the HTML programming language. This provides the ability to develop interesting and provoking web designs that will far exceed the capabilities of any mass-produced templates.

To summarize, let us again list some important aspects that need to be considered:
  • Plan the design before beginning the online process.
  • Maintain consistency.
  • Include relevant and interesting links throughout the design.
  • Proactively engage the visitor.
  • Build interest through flash presentations, videos and social media links.
  • Learn the basics of HTML