The ability for firms or self-employed individuals to create a memorable and innovative contact card is paramount for business networking and maintaining a viable public presence. These cards are quite often the first point of contact between two individuals and are essential in establishing a tangible relationship between these parties. Although much emphasis has been placed on modern digital technologies, the importance of the traditional business card cannot be overstated.
First and foremost, the design of these cards, the colour scheme, the printing technique and even the font can all have a marked impact on how a business is perceived. Thus, these cards serve as a passive form of publicity. In addition, unlike an email of business leaflet, a card is much more likely to remain close at-hand in a potential client's wallet. Should a person's name be included on the card, a more personalized presence can also be associated with the company. Finally, business cards can convey a company's mission statement and vision clearly and concisely.
So, some of the main advantages of using business cards include:
- The ability to employ a wide variety of colours, print schemes and fonts.
- Cards are likely to remain in a wallet and can lead to increased chances of future interest.
- The inclusion of a name can help provide a personal attachment.
- These cards can transmit branding and a company's vision.
Guidelines for Designing Custom Business Cards
The first thing that needs to be remembered is that business cards need to reflect the personality and style of the enterprise itself. Therefore, it makes sense to use colour schemes and lettering to help silently "define" the character of business. Examples can be the use of greens and browns when promoting an environmentally friendly company or employing solid, bold lettering on a white background for a law firm. Or you could base the colour scheme on the colours of your company's logo or marketing material.
While it is important that a business card expresses personality, the line between marketing and overindulgence should not be crossed. A custom card should briefly state all services provided in a short phrase followed by any appropriate contact details. The best business cards are catchy and direct.
Graphics are an excellent way to help achieve a higher level of recognition. These can often be included directly within the template and will add a bit of flair that can serve to separate this bespoke card from the masses of the more anonymously designed cards. You could include you company logo or a symbol that signifies your profession.
Another important point is that today's modern cards should contain an additional aspect of functionality, as mentioned in the above article. For example, some firms create business cards that double as household magnets or bookmarks. Some business cards contain a map of a local town, or some more innovative card designs incorporate a colour-coded thermometer. Either way, this type of functionality will help create a conversation piece; this can further increase your brand image.
So, some of the best tips for designing and printing a noteworthy business card include:
- Choose a template, colour and font that will reflect a company's personality.
- Make certain that the ext is brief and to the point.
- Include bespoke graphics and branding.
- Try to incorporate a functional design in relation the card.